Authors: Amparo Álvarez Meythaler and Rubén Méndez Reátegui, PhD-DSc External
ISBN: 978-9978-77-452-6
Date: Ecuador, 2020
Researchers: Katherine Mollenhauer, PhD. Co-authors: José Hormazábal and Fernanda Masías Mero Research Assistant: Camila Cárdenas Sánchez
Presentation
The book covers business as a phenomenon that, having different terminologies, has found in the discipline of Design a social character with transformative purposes. Here, the authors analyze Design and how it transforms and applies knowledge in a visionary way when considering the environment with its determining reality. Throughout the book, this concept’s analysis is shown to be an Ecuadorian and Chilean problem related to lack of and the need for employment – as a characteristic of entrepreneurship -, which limits entrepreneurship. Along the way, this volume demonstrates the importance of State collaboration in the development of Micro, Small and Medium Enterprises (MSMES), through public policies that strengthen different types of innovation using Design management. According to the studies and organizational analyses presented in this work, two-thirds of world employment is concentrated in MSMEs. This is the case in developing countries such as Ecuador, and as such, the ingenuity and creativity of entrepreneurs must be exploited as occurs in Chile: focusing on Design as a project-related discipline and a manager of change. The review of Design methodologies contained in this volume allows us to visualize models that can generate innovation and differentiation by providing new conceptual spaces with strategic management that positively contribute 14 to the company’s innovation system. The authors analyze Design as a rising value, a strategic element that creates profitability in a company. Design demonstrates attributes and languages that describe the object with other innovation variables: Usability, satisfaction and user experience are linked to manufacturing technology, resulting in new opportunities for MSMEs within the productive sector. This book thus represents a great contribution to the field of Design and Legal Science as disciplines in constant change and evolution.
Claudia Mora
Director of the FADA Pontificia Universidad Católica del Ecuador Program in Design
Index
-Index
-Presentation
-Epigraphs
-Epilogue
Introduction
ENTREPRENEURSHIP, MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) AND PRODUCT INNOVATION IN ECUADOR AND CHILE: OVERVIEW
1. Entrepreneurship: historical notes
2. Entrepreneurship in the current economy: Ecuador
3. Ecuadorian MSMEs as an economic phenomenon
4. Influence of MSMEs on an economy’s development: Ecuador and Chile
5. A description of the Chilean model and the role of design and innovation
6. Current problems with manufacturing MSMEs in Ecuador and Chile.
PUBLIC POLICIES FOR THE PROMOTION OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN CHILE AND ECUADOR
1. The Chilean Case
2. The Ecuadorian Case
PROFILE INTERPRETATION OF THE CHILEAN AND ECUADORIAN ENTREPRENEUR
1. Entrepreneur Profile
2. Entrepreneurs and representative projects in Latin America
3. Profile of the Chilean and Ecuadorian entrepreneur
4. “Insights”: public and private organizations
5. “Insights”: experts and academic
6. “Insights”: MSME entrepreneurs: Ecuador and Chile
7. Opportunities for product value proposal
DESIGN PROJECTIONS IN THECOMPANY
1. Design and MSME
2. Projections: from the Company
3. Projections: from the product
4. Characteristics of the MSME creative process
5. Weaknesses of small business
6. Design- and customer-based product innovation opportunities
7. Composition of actions
8. Design from the “entrepreneur – trend” perspective
CREATIVE PROJECTIONS AND KNOW-HOW IN MICRO, SMALL AND MEDIUM ENTERPRISES
1. Production process with design
2. Knowledge-based design and its impact on the product
3. Opportunities for product innovation and design in MSMEs
-Conclusions
-Bibliography
-Profile of the principal authors